Are you one of Southampton's good eggs?17th April 2014
Etch UK, one of Southampton’s largest digital agencies is running a massive Easter egg hunt across Southampton this weekend. It's a campaign to unite Southampton’s business to celebrate 50 years of Southampton’s city status during the Easter season – using social media.
The campaign title is ‘50 Good Eggs’ and entails the following:
They are inviting companies, up to a maximum of 50 to correlate with 50 years of Southampton City Status to partake in a Southampton-wide Easter egg hunt. They are encouraged to self-decorate or support local artists in decorating their company egg. Businesses then hide their egg somewhere in a recognisable location somewhere in Southampton city central, take a picture of it which includes a clue of some sort, tweet it up on Instagram or Twitter at #50goodeggs and encourage the general public to look for their egg. Ideally companies donate a small prize eg £50/£100 voucher to the finder of their egg.
Successful egg hunters, then tweet a selfie with their egg at #50goodeggs and are entered into a draw for numerous egg-tastic prizes eg 1 x overnight stay at The Pig in the Wall, Watersport adventures, Toys, Amazon vouchers are all up for grabs.
We’ve seen a diversity of our city’s businesses signup with major support from Discover Southampton, Solent University and even the Southampton city council are currently painting a egg!
Etch Uk always aim to build community through various inaitives such as Hacksoton, a developers community and now this novel campaign bringing together Southampton’s businesses, local talent and the general public during the Easter weekend.
Businesses need to request a free egg by Thursday 17th 3pm at www.etchuk.com/50goodeggs and the hunting season is open from Friday 18th until Tuesday 22nd.
Support them by requesting an egg or simply engage with them at #50goodeggs.